Daig Ramzan Campaign
Category: Social Media/Digital Marketing
apps:Photoshop, Illustrator
services: Digital Marketing
website: daig.com.pk
#01. The Challenge
Daig, Pakistan’s first online catering service, wanted to run a special Ramadan Campaign, to let Muslims make the most out of the Daig. The goal was to awaken customers’ festive spirit and create an emotional connection with Muslims through food.
#02. The Solution
Pakistanis savor indoor/outdoor dining experiences. For that reason, we introduced dual campaigns of Daig, catering to their desire, unlike other brands – offering them the choice of eating in or having food delivered.
Ran the campaigns through social media & outdoor advertising.
Campaigns were:
- 5% OFF with coupon code: Ramadan5
- Five affordable, yet different food packages starting at just Rs. 125
- Only spent 50k on digital marketing campaigns.
#03. The Result
What Daig witnessed next was simply exhilarating!
Let numbers do the talking!
1.9M Sales, 3M in-store sales, 2M+ Paid impressions
From brand strategy and brand management to driving the desired sales, Jacksphere did it all to give Daig more than expected results & hits.
And we’re proud to have played a part in making that happen.
